P1racenews AI automatic summary:
A change in livery is also set to be met with a new official team name for the Scuderia.
Scuderia Ferrari’s Formula 1 team will be rebranded as ‘Scuderia Ferrari HP’ starting from the Miami Grand Prix. The team secured a lucrative multi-year title sponsorship deal with computer giant HP, in a move that could rival Red Bull’s agreement with Oracle. The partnership extends to the F1 team, E-Sports squad, and the Ferrari Driver Academy, which includes F1 Academy driver Maya Weug. The unveiling of the new livery, along with a special blue design to mark 70 years in the North American market, will take place in Miami. Ferrari CEO Benedetto Vigna expressed excitement about the collaboration, highlighting shared values and a mutual commitment to innovation and sustainability. This marks a shift from previous title sponsorships with Phillip Morris International brands, as HP steps in to drive technological advancement and business growth together with Ferrari. The partnership aims to leverage the global stage of racing to accelerate sustainable innovation and reach new audiences.
